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Animated gif from Juno Birch Youtube video.

On YouTube and social media we hear more and more celebrities being “obsessed” about cosmetics.

There is something comforting about watching people watching themselves in the mirror, about feeling that obsession for products we’ve never heard of before.

Being obsessed with makeup, foundation, concealer, eye shadow or highlighter sounds just bad enough to be pleasurable.

Long gone are the days when public figures had to pretend to be detached from material things, quite the opposite now. They would seem pretentious nowadays if they were not found guilty of some consumerist obsessions. 

Beauty could not possibly be a matter of luck anymore. Celebrities achieve beauty because they are consumed by makeup.