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	<title>Material for thought &#187; innovation</title>
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	<link>http://bruchansky.name</link>
	<description>Things that make you think. The blog of Christophe Bruchansky on philosophy, culture, foresight and governance.</description>
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		<title>The Rise of Complex Systems Theory: Power and Ethics</title>
		<link>http://bruchansky.name/2011/02/22/the-rise-of-complex-systems-theory-power-and-ethics/</link>
		<comments>http://bruchansky.name/2011/02/22/the-rise-of-complex-systems-theory-power-and-ethics/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 21:25:47 +0000</pubDate>
		<dc:creator>Christophe Bruchansky</dc:creator>
				<category><![CDATA[governance]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[futurology]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[philosophy]]></category>
		<category><![CDATA[strategic management]]></category>
		<category><![CDATA[systems]]></category>

		<guid isPermaLink="false">http://bruchansky.name/?p=874</guid>
		<description><![CDATA[Let me conclude my series of posts on the ECCS 2010 with few notes on power and ethics. You will be convinced by reading my previous posts that complex systems theory has many applications. The discipline is relatively new and we are only at the beginning of discovering the impact it will have on our [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1091" class="wp-caption aligncenter" style="width: 410px"><a href="http://osgemeos.com.br/" target="_blank"><img class="size-full wp-image-1091 " title="Os-Gemeos-lisbon-ethics" src="http://bruchansky.name/wp-content/uploads/2011/02/Os-Gemeos-lisbon-ethics.jpg" alt="" width="400" height="533" /></a><p class="wp-caption-text">ECCS&#39;10 was held in Lisbon, I saw this huge graffiti by the artists Os Gemeos one evening when I went back to my hotel, also about ethics... </p></div>
<p>Let me conclude my series of posts on the <a href="http://www.eccs2010.eu/">ECCS 2010</a> with few notes on power and ethics. You will be convinced by reading my previous posts that complex systems theory has many applications. The discipline is relatively new and we are only at the beginning of discovering the impact it will have on our daily life. As for any science, it can lead either to a better world or a nightmarish society, depending on how we use it. I could feel it throughout the week of the conference. Most scientists advocate the positive impacts of their research, but do see the possible misappropriations. Complex systems theory is central in the development of a more sustainable society, as illustrated in innovations such as smart grids and intelligent transport infrastructure, which happen to be decentralized systems. Complex systems theory provide us with a better understanding of our cultures and the way we operate together, which could help us address societal challenges. It could help us better classify knowledge, plan our cities, simplify our laws, reach altogether informed decisions and preserve cultural diversity. But it could also lead to control over public’s opinion, to a wider social gap between influencers and their followers, to a resilience of monopolistic systems, and to partitioned societies. The choice is ultimately to citizens, and it worries me to see that the vast majority doesn&#8217;t care much about recent advances in complex systems theory, as in any science, too busy to cope with what has been already decided for them long time ago in other fields. What is necessary to make that change? In the meantime, it seems to me that scientists are left on their own, their only interlocutors being large corporations and short-sighted politics (who cannot carry any public will on the subject because the public doesn’t care). Scientists improvise the best they can social and philosophical criticism of their own research, but it would much more beneficial to have other disciplines involved.</p>
<p>After the inspiring presentation  by <a href="http://design.open.ac.uk/johnson/index.htm">Jeffrey Johnson</a>, “Policy and Design of Complex Systems”, I wondered if a form of ethics in social systems analysis might prescribe the modelling of every person involved , including the creators of the model and their commissioners. Self-interest and personal motivations could then become much more apparent than in current researches.</p>
<p>“There is a power struggle for ‘the Truth’ [...] Scientists must model themselves and the politicians, both are inside the system being studied. Modelling the system can change the system!”</p>
<p><a href="http://vimeo.com/15899828">http://vimeo.com/15899828</a></p>
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		<title>Complex System Theory: The Science of Policy Making for a Better UK</title>
		<link>http://bruchansky.name/2011/02/16/complex-system-theory-the-science-of-policy-making-for-a-better-uk/</link>
		<comments>http://bruchansky.name/2011/02/16/complex-system-theory-the-science-of-policy-making-for-a-better-uk/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 14:53:48 +0000</pubDate>
		<dc:creator>Christophe Bruchansky</dc:creator>
				<category><![CDATA[governance]]></category>
		<category><![CDATA[futurology]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[strategic management]]></category>
		<category><![CDATA[systems]]></category>

		<guid isPermaLink="false">http://bruchansky.name/?p=871</guid>
		<description><![CDATA[Policy making in UK is currently making the headlines because of its very aggressive spending cuts program. I’m not going to speak about politics here, but about scientific models that should play a pivotal role in the design of any successful policies. The role that science could play in policy making is most often overshadowed [...]]]></description>
			<content:encoded><![CDATA[<p>Policy making in UK is currently making the headlines because of its very aggressive spending cuts program. I’m not going to speak about politics here, but about scientific models that should play a pivotal role in the design of any successful policies. The role that science could play in policy making is most often overshadowed by political dogmas. I believe that many important questions of society would be better addressed if data and predictive models were more widely used. Here are four examples from the <a href="http://www.eccs2010.eu/">ECCS 2010 conference in Lisbon</a>.</p>
<h2>Applications of complex systems theory in policy making</h2>
<p><em>“Intervention and Policy Making in Complex Socio-Economic and Technical Systems”</em></p>
<p><em>by <a href="http://www.som.cranfield.ac.uk/som/p2054/People/Faculty/Emeritus-Professors/Peter-Allen">Peter Allen</a></em></p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="281" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=15895486&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed type="application/x-shockwave-flash" width="500" height="281" src="http://vimeo.com/moogaloop.swf?clip_id=15895486&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<h2>Smart grids</h2>
<p><em>“Modelling the growth of distributed energy generation for a low carbon economy: Part I the approach”<br />
by <a href="http://www.som.cranfield.ac.uk/som/p2056/People/Faculty/Academic-Faculty-Listing-A-Z/Last-Name-V/Liz-Varga">Liz Varga</a></em></p>
<p><em>The greatest challenge for the UK government is to ensure that energy demand is met and sustainable over the long-term. This assurance is currently achieved through centralized control over various gas and electricity licensees, including generators, inter-connectors, distributers, etc. The future however is dependent in a significant way upon households and organizations, taking responsibility for their use and, where possible, their generation of energy. This new decentralized model which has the opportunity for self-organization and growth, in the same way as the internet had with the deregulation of telecommunications, is known as the ‘smart grid’ in the USA. The purpose of modelling the power industry is three-fold. First, the power industry cannot be experimented upon because of its scale and the reliance placed upon it by the economy. Second, effects of potential governmental interventions will depend upon the evolving environment and other dynamics existing within the system and so are difficult to predict because of the dependence upon the context of the interventions. Third, is to demonstrate with reasonable probability given the assumptions made and given the effects of noise in the system that desired outcomes relating to low carbon, security and sustainability are achievable. Human or social agents and artificial or smart agents will be modelled at similar levels of abstraction and simulated together, allowing an understanding of the interactions between technology, information, individuals, communities and organizations, building on the use of interpretive agents who learn. </em></p>
<p><a href="http://vimeo.com/15623991" target="_blank">http://vimeo.com/15623991</a></p>
<h2>UK Transport Emission Reduction</h2>
<p>Most often in environmental issues, not one but several policy measures need to be implemented in order to get positive effects, and the interaction between these measures becomes key in their success. Finding the set of measures that will lead to the best synergies is a very complex problem indeed. Araz Taeihagh argues that policy makers should let science help them, and use policy models in their design process. His model is based on five types of relation between policy measures: a measure can be required for the application of another (precondition); a measure can facilitate the application of another (facilitation); two measures can work well together (synergy): two measures can produce conflicting outcomes under certain conditions (potential contradiction), two measures definitely produce conflicting outcomes (contradiction).</p>
<p><em>&#8220;A Case Study in the Application of an Agent-Based Approach in the Formulation of Policies for UK Transport Emission Reduction&#8221;<br />
by <a href="http://oxford.academia.edu/ArazTaeihagh">Araz Taeihagh</a> and <a href="file:///P:/Culture/summaries/blog/Ren%C3%A9%20Ba%C3%B1ares-Alc%C3%A1ntara">René Bañares-Alcántara</a></em></p>
<p><a href="http://vimeo.com/15624248" target="_blank">http://vimeo.com/15624248</a></p>
<h2>Hospital refurbishment</h2>
<p>By <a href="http://www.open.ac.uk/">The Open University</a></p>
<p>Hospitals are complex: they involve strict codes of operations, nurses, doctors, specialized equipment, operating rooms, and patients of course. They are optimized for maximum effectiveness in healing patients. A single change in their settings can lead to chain reactions and unpredictable consequences in daily operations. How to integrate then planned refurbishments and new requirements such as reduction of energy consumption? The new study of the Open University will attempt to model hospitals using complex systems theory in order to address the challenge.</p>
<div id="attachment_872" class="wp-caption aligncenter" style="width: 246px"><a href="http://bruchansky.name/wp-content/uploads/2010/11/hospital-complex-system.jpg"><img class="size-medium wp-image-872" title="hospital-complex-system" src="http://bruchansky.name/wp-content/uploads/2010/11/hospital-complex-system-236x300.jpg" alt="" width="236" height="300" /></a><p class="wp-caption-text">Complex systems theory applied to hospitals</p></div>
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		<title>The Importance of Complex Systems Theory</title>
		<link>http://bruchansky.name/2011/01/06/the-importance-of-complex-systems-theory/</link>
		<comments>http://bruchansky.name/2011/01/06/the-importance-of-complex-systems-theory/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 10:56:24 +0000</pubDate>
		<dc:creator>Christophe Bruchansky</dc:creator>
				<category><![CDATA[governance]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[philosophy]]></category>
		<category><![CDATA[semiotics]]></category>
		<category><![CDATA[strategic management]]></category>
		<category><![CDATA[systems]]></category>
		<category><![CDATA[urbanism]]></category>

		<guid isPermaLink="false">http://bruchansky.name/?p=802</guid>
		<description><![CDATA[I was in Lisbon few months ago to attend the European Conference on Complex Systems. A demo of the study on verticality was displayed at the event, which gave me the opportunity to present my philosophical observations to a scientific crowd. It was extremely valuable to attend the various talks and to learn about the [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">I was in Lisbon few months ago to attend the <a href="http://www.eccs2010.eu/">European Conference on Complex Systems</a>. A demo of the <a href="http://curatedmatter.org/2010/05/09/welcome-to-hong-kong-study-on-verticality/">study on verticality</a> was displayed at the event, which gave me the opportunity to present my philosophical observations to a scientific crowd. It was extremely valuable to attend the various talks and to learn about the latest studies being made in the field of complex systems theory:</p>
<p style="text-align: center;"><a href="http://www.eccs2010.eu/"><img class="aligncenter size-full wp-image-803" title="eccs10" src="http://bruchansky.name/wp-content/uploads/2010/09/eccs10.png" alt="" width="255" height="360" /></a></p>
<p style="text-align: justify;">I don’t know many fields that are not confronted with complex systems. Chemistry, physics, maths and all the scientific disciplines I studied at university are dealing with structures that require more than simply understanding their parts. I had the occasion to deal with other types of systems when I was working in business innovation: organisations are made of networks of people, networks of processes and are intricately connected with their economical ecosystem. I have seen many complex systems in culture too: semiotics, linguistics and urbanism just to give few examples. Finally, in the researches I’m currently making on consciousness, systems play also a major part, such as in neuroscience. So, complex systems are everywhere. We are only beginning to understand their mechanisms, and how interdisciplinary their study is. I will publish a series of posts on the subject in the coming weeks, which I hope will interest you as much as I was by the conference.</p>
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		<title>Neurocinematics: When Neuroscience Meets Filmmaking</title>
		<link>http://bruchansky.name/2010/12/16/neurocinematics-when-neuroscience-meets-filmmaking/</link>
		<comments>http://bruchansky.name/2010/12/16/neurocinematics-when-neuroscience-meets-filmmaking/#comments</comments>
		<pubDate>Thu, 16 Dec 2010 13:49:05 +0000</pubDate>
		<dc:creator>Christophe Bruchansky</dc:creator>
				<category><![CDATA[culture]]></category>
		<category><![CDATA[Berlin]]></category>
		<category><![CDATA[futurology]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[philosophy]]></category>
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		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://bruchansky.name/?p=848</guid>
		<description><![CDATA[I had the opportunity while I was in Berlin to attend a talk at the Deutsche Guggenheim about the recent researches made in neuroscience to understand how much control a given film has upon viewers’ brain activity. The talk was given by Professor Uri Hasson (Neuroscience Institute, Princeton University) and film director Amos Gitai (Israel). [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">I had the opportunity while I was in Berlin to attend a <a href="http://www.mind-and-brain.de/events/detail/?tx_mbevents_pi1%5bbackPid%5d=37&amp;tx_mbevents_pi1%5bid%5d=125">talk</a> at the <a href="http://www.deutsche-guggenheim.de/">Deutsche Guggenheim</a> about the recent researches made in neuroscience to understand how much control a given film has upon viewers’ brain activity. The talk was given by Professor <a href="https://weblamp.princeton.edu/~psych/psychology/research/hasson/index.php">Uri Hasson</a> (Neuroscience Institute, Princeton University) and film director <a href="http://www.amosgitai.com/">Amos Gitai</a> (Israel). It was organized by the <a href="http://www.association-of-neuroesthetics.org/">Association of Neuroesthetics</a> in collaboration with the <a href="http://www.mind-and-brain.de/">Berlin School of Mind and Brain</a> and <a href="http://www.raumexperimente.net/">the Institut für Raumexperimente</a> (Studio Olafur Eliasson).</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="486" height="412" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1" /><param name="bgcolor" value="#FFFFFF" /><param name="flashvars" value="videoId=605666708001&amp;playerID=2227271001&amp;playerKey=AQ~~,AAAAADqBmN8~,Yo4S_rZKGX0rYg6XsV7i3F9IB8jNBoiY&amp;domain=embed&amp;dynamicStreaming=true" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="486" height="412" src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1" flashvars="videoId=605666708001&amp;playerID=2227271001&amp;playerKey=AQ~~,AAAAADqBmN8~,Yo4S_rZKGX0rYg6XsV7i3F9IB8jNBoiY&amp;domain=embed&amp;dynamicStreaming=true" bgcolor="#FFFFFF" allowscriptaccess="always" swliveconnect="true" allowfullscreen="true" seamlesstabbing="false"></embed></object></p>
<p>The presentation of Professor Uri Hasson was fascinating (<a href="http://www.newscientist.com/article/mg20727774.000-brain-imaging-monitors-effect-of-movie-magic.html">see this article from the New Scientist</a>). By using fMRI and observing brain’s activity, it is now possible to tell if two spectators go through similar mental states when watching a movie: do they pay attention to the same things (e.g. a face or a decor); do they experience the same picks?</p>
<p>Uri Hasson was careful to not suggest that movies controlling more effectively brain’s activity are necessary better (ambivalence can also be a virtue). He also emphasized how his researches could be used for other purposes than studying films. Films could be used to simulate the effect of real-life situations on the brain for example.</p>
<p>However, it is very easy to predict what Hollywood studios will make of these researches, whatever their initial purpose was. They will use them to optimize trailers and films so that they can generate the ‘optimum’ effect on the brains of the audience. They already do so, but through approximate methods, such as asking a test audience to explain what they experienced when watching a movie (technique used for Harry Potter films). Hollywood studios have always been obsessed in controlling their audience, for economic reasons, or American propaganda. It is very frightening to think of what they will do with this new technique.</p>
<p>The film director Amos Gitai didn’t let it pass. He overreacted to the research, accused Uri Hasson of having a hidden agenda, and clearly wished that the research never existed. He felt that his artistic practice of filmmaking was threatened. The debate became very passionate and confrontational between the two orators and the audience, in a typical German fashion.</p>
<p>I think for my part that we cannot ignore the evolution of science. It is counterproductive to simply wish that it didn’t exist, especially when the research could also have positive applications. Hollywood studios will use any trick at their disposal to ‘control’ their audience. The audience should be aware of these techniques; this is why this talk is so valuable. The audience has also the capacity to choose other options, and to support instead independent filmmakers and alternative movie theatres, which are becoming increasingly popular.  Even when they watch a Hollywood blockbuster, and I do sometimes, they can let their mental states being controlled for a while, and still remain critical. The problem lies more in education and the audience&#8217;s capacity to remain critical, which is sadly appalling in many socio-cultural groups.</p>
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		<title>Shanghai World Expo: contradictions</title>
		<link>http://bruchansky.name/2010/06/28/shanghai-world-expo-contradictions/</link>
		<comments>http://bruchansky.name/2010/06/28/shanghai-world-expo-contradictions/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 16:20:02 +0000</pubDate>
		<dc:creator>Christophe Bruchansky</dc:creator>
				<category><![CDATA[governance]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[futurology]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[postmodernism]]></category>
		<category><![CDATA[semiotics]]></category>
		<category><![CDATA[Shanghai]]></category>
		<category><![CDATA[World Fair]]></category>

		<guid isPermaLink="false">http://bruchansky.name/?p=535</guid>
		<description><![CDATA[I read about world fairs and utopias while I was curating the Dreams of Progress exhibition last year. A utopia, or a heterotopia such as the world expo, always features inconsistencies or misconceptions. If not, the utopia could be achieved and it would not be a utopia anymore. However, never the inconsistencies of today&#8217;s world [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">I read about world fairs and utopias while I was curating the <a href="http://curatedmatter.org/dreams-of-progress/">Dreams of Progress exhibition</a> last year. A utopia, or a <a href="http://curatedmatter.org/the-heterotopia-of-walt-disney-world-post-modernism-and-consumerism/">heterotopia</a> such as the world expo, always features inconsistencies or misconceptions. If not, the utopia could be achieved and it would not be a utopia anymore. However, never the inconsistencies of today&#8217;s world appeared to me clearer than on the <a href="http://en.expo2010.cn/">Shanghai World Expo</a>.</p>
<p style="text-align: justify;">The “Better city, better life” official theme of the Shanghai World Fair was an excellent choice. It encapsulated all that needs to be addressed nowadays: sustainability, globalisation, urbanisation, fairness between the poor and the rich. The right questions were asked. However, the states and corporations present at the expo showed how unconvincing their answers were. Their self-interest and reliance on established industries lead them to the most desperate and risible rhetoric, see my <a href="http://bruchansky.name/tag/shanghai/">previous posts</a> for some examples.</p>
<p style="text-align: justify;">The solution to all our problems is technology according to the participants of the Expo. Yet, and as far as I know, none of the big pavilions had an absolute zero impact on the environment. Instead, a splash of energetically very demanding presentations explained to the audience that some symbolic features of the buildings were sustainable, a non-sense.</p>
<p style="text-align: justify;">Throughout my visit, oil companies, car manufacturers, heavy industries told me that their technology will bring soon a solution to the challenges that the world is facing. And the only role of the national pavilions was to repeat the absurd solutions that their biggest industries had to sell. How lower a national self-esteem could be?</p>
<p style="text-align: justify;">The best place to experience these contradictions was in the area of the Expo devoted to industries. There, I was being told that I will have a better life thanks to bigger boats, more oil and concept GM cars; Answers that were totally inadequate and only increased my feeling of insecurity. To be fair, there were some good intentions and ideas at the Expo, and technology is surely part of the solution. But they were squeezed in an absurd vision serving national and supranational short-term interests.</p>
<p style="text-align: center;">
<div class="mceTemp mceIEcenter" style="text-align: center;">
<dl id="attachment_536" class="wp-caption aligncenter" style="width: 510px;">
<dt class="wp-caption-dt"><a href="http://bruchansky.name/wp-content/uploads/2010/06/cssc-pavilion-1.jpg"><img class="size-full wp-image-536 " title="cssc-pavilion-1" src="http://bruchansky.name/wp-content/uploads/2010/06/cssc-pavilion-1.jpg" alt="" width="500" height="375" /></a></dt>
<dd class="wp-caption-dd">The China State Shipbuilding Corporation believes that a better future resides in bigger boats.</dd>
</dl>
</div>
<p style="text-align: center;">
<div class="mceTemp mceIEcenter" style="text-align: center;">
<dl id="attachment_537" class="wp-caption aligncenter" style="width: 510px;">
<dt class="wp-caption-dt"><img class="size-full wp-image-537  " title="cssc-pavilion-2" src="http://bruchansky.name/wp-content/uploads/2010/06/cssc-pavilion-2.jpg" alt="" width="500" height="375" /></dt>
<dd class="wp-caption-dd">I like and don&#8217;t like the CSSC building, it is a very interesting combination of industrial and ship structures that forms a building intended for leisure.</dd>
</dl>
</div>
<p style="text-align: center;">
<div class="mceTemp mceIEcenter" style="text-align: center;">
<dl id="attachment_538" class="wp-caption aligncenter" style="width: 510px;">
<dt class="wp-caption-dt"><img class="size-full wp-image-538" title="communication-pavilion" src="http://bruchansky.name/wp-content/uploads/2010/06/communication-pavilion.jpg" alt="" width="500" height="375" /></dt>
<dd class="wp-caption-dd">Using this mobile device, you choose and collect your dreams, which are in fact products. I wonder what they will do with the data?</dd>
</dl>
</div>
<p style="text-align: center;">
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<dt class="wp-caption-dt"><img class="size-full wp-image-539 " title="shanghai-pavilion" src="http://bruchansky.name/wp-content/uploads/2010/06/shnaghai-pavilion.jpg" alt="" width="500" height="375" /></dt>
<dd class="wp-caption-dd">In the Shanghai pavilion, you clap your hands to produce energy. These kind of interactions work very well with the Chinese audience, but are symbolic and full of contradictions (clapping my hands was surely not enough to pay the bill of electricity for the pavilion).</dd>
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<dt class="wp-caption-dt"><img class="size-full wp-image-540  " title="pavilion-of-future" src="http://bruchansky.name/wp-content/uploads/2010/06/pavilion-of-future.jpg" alt="" width="500" height="375" /></dt>
<dd class="wp-caption-dd">The pavilion of Future is a good illustration of the word &#8216;uncanny&#8217;, it is huge and tries to promote a better future with a big exhibition budget. The result is cold, technological and full of white anonymous bodies.</dd>
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<p style="text-align: center;"><img class="aligncenter size-full wp-image-541" title="oil-expo" src="http://bruchansky.name/wp-content/uploads/2010/06/oil-expo.jpg" alt="" width="500" height="375" /></p>
<p style="text-align: justify;">In his <a href="http://www.amazon.com/Dreams-Peace-Freedom-Utopian-Twentieth/dp/0300106653">book</a>, Jay Winter explained how the Paris World Fair of 1937 was a desperate invocation of the illuminations of technology to prevent another war. Reality was not long to impose itself. Let’s hope that history will give us more time to resolve our incapacity to face limited resources on earth.</p>
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		<title>Few tips on innovation</title>
		<link>http://bruchansky.name/2010/05/06/few-tips-on-innovation/</link>
		<comments>http://bruchansky.name/2010/05/06/few-tips-on-innovation/#comments</comments>
		<pubDate>Thu, 06 May 2010 01:51:15 +0000</pubDate>
		<dc:creator>Christophe Bruchansky</dc:creator>
				<category><![CDATA[governance]]></category>
		<category><![CDATA[brussels]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[strategic management]]></category>

		<guid isPermaLink="false">http://bruchansky.name/?p=477</guid>
		<description><![CDATA[Here are few thoughts and tips on innovation that Luc de Brabandère gave at the occasion of his Innovation, what is it for? seminar (Philosophie et Management). Contrary to the widespread belief, brainstorms are more about giving sense to old ideas than discovering new ones. Every model is based on assumptions. Paradigms and stereotypes are [...]]]></description>
			<content:encoded><![CDATA[<p>Here are few thoughts and tips on innovation that <a href="http://www.managementconsultingnews.com/articles/de_brabandere_article.php">Luc de Brabandère</a> gave at the occasion of his <a href="http://www.philosophie-management.com/agenda_2.asp?doc_id=285">Innovation, what is it for?</a> seminar (<a href="http://www.philosophie-management.com/">Philosophie et Management</a>).</p>
<ul>
<li>Contrary to the widespread belief, brainstorms are more about giving sense to old ideas than discovering new ones.</li>
<li>Every model is based on assumptions. Paradigms and stereotypes are more abstract models that don’t necessary come with explicit assumptions, which narrows down creativity.</li>
<li>Creativity is about changing perception. Innovation is about changing things.</li>
<li>Techniques for workshops:
<ul>
<li>Choose a random organisation having nothing to do with your industry. What is the probability it takes over your business in 10 years? Explain SWOT.</li>
<li>Speak about your job without using the most commonly used words to describe it.</li>
<li>A paradox is when reality doesn’t follow the model. A new model must then be applied. An ambiguity is when reality can be represented by several models; it is far more common. Creativity is about building new conceptual ‘boxes’ inspired by ambiguities.</li>
</ul>
</li>
</ul>
<p>Luc de Brabandère<em><strong> </strong></em>is ‘corporate philosopher’ and director at <a href="http://www.bcg.com/">BCG</a>, check out his books <a href="http://www.goodreads.com/author/show/1136342.Luc_de_Brabandere">here</a>.</p>
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		<title>Externalities in business models</title>
		<link>http://bruchansky.name/2010/04/06/externalities-in-business-models/</link>
		<comments>http://bruchansky.name/2010/04/06/externalities-in-business-models/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 02:55:05 +0000</pubDate>
		<dc:creator>Christophe Bruchansky</dc:creator>
				<category><![CDATA[governance]]></category>
		<category><![CDATA[brussels]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[philosophy]]></category>
		<category><![CDATA[strategic management]]></category>

		<guid isPermaLink="false">http://bruchansky.name/?p=479</guid>
		<description><![CDATA[The socio-economist Yann Moulier Boutang and the business strategist Antoine Rebiscoul gave a speech at La ligue des Optimistes (see video in French) and at the Philosophie et Management seminar about possible evolutions of capitalism as we know it today. Here are two interesting points they made among many others. An economy of contribution is [...]]]></description>
			<content:encoded><![CDATA[<p>The socio-economist <a href="http://www.eurozine.com/authors/boutang.html">Yann Moulier Boutang</a> and the business strategist <a href="http://twitter.com/rebiscoul">Antoine Rebiscoul</a> gave a speech at <a href="http://www.liguedesoptimistes.be/">La ligue des Optimistes</a> (<a href="http://www.youtube.com/watch?v=8qIX4h_uilg">see video in French</a>) and at the <a href="http://www.philosophie-management.com/agenda_2.asp?doc_id=286">Philosophie et Management seminar</a> about possible evolutions of capitalism as we know it today. Here are two interesting points they made among many others.</p>
<ul>
<li>An economy of contribution is an economy where actors contribute without having necessary a measurable counterpart (e.g. money, product). This model is radically different from an economy of exchange and must be taken into account when the externalities underlying an industry become central to its process. In this context, <strong>the function of companies is to capture positive externalities. </strong></li>
<li>An organisation is at the cornerstone of three axes:
<ul>
<li>Patrimony: the former ‘inner’ single reference for a company: legitimacy, expertise, employees&#8230;</li>
<li>Employability: capacity to inscribe its products and usages in shared values. Employability is related to <a href="http://en.wikipedia.org/wiki/Ecological_economics">economical theories of ecosystems</a> in which an organisation is seen as a part of a system, either parasitic or in symbiosis.</li>
<li>Interactivity: capacity to adapt to the needs of individuals and communities who will in return support the activities of the organisation. With the rise of social media, brands want to be seen more and more as Customer to Customer ‘CtoC’, like if they were initiated by customers and driven by them.</li>
</ul>
</li>
</ul>
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		<title>Philosophy and Management: Pecha Kucha video</title>
		<link>http://bruchansky.name/2010/01/25/philosophy-and-management-pecha-kucha-video/</link>
		<comments>http://bruchansky.name/2010/01/25/philosophy-and-management-pecha-kucha-video/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 18:37:04 +0000</pubDate>
		<dc:creator>Christophe Bruchansky</dc:creator>
				<category><![CDATA[governance]]></category>
		<category><![CDATA[brussels]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[strategic management]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://bruchansky.name/?p=441</guid>
		<description><![CDATA[Check out the video of the Philosophy and Management Pecha Kucha presentation given by Laurent Ledoux at Recyclart in September 2009. I collaborated with him to prepare the photographs and Polaroids, you can find the details here. I hope it conveys the message and the exciting mission of the Philosophy and Management association.]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Check out the video of the <a href="http://www.philosophie-management.com/" target="_blank">Philosophy and Management</a> Pecha Kucha presentation given by Laurent Ledoux at <a href="http://www.recyclart.be/" target="_blank">Recyclart</a> in September 2009.</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/SHDPSCO8qzo&amp;hl=en_GB&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/SHDPSCO8qzo&amp;hl=en_GB&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: left;">I collaborated with him to prepare the photographs and Polaroids, you can find the details <a href="http://curatedmatter.org/philosophy-and-management-pecha-kucha-polaroids-and-photographs/">here</a>.</p>
<p style="text-align: left;">I hope it conveys the message and the exciting mission of the Philosophy and Management association.</p>
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		<title>For successful employee engagement in your intranet</title>
		<link>http://bruchansky.name/2010/01/17/for-successful-employee-engagement-in-your-intranet/</link>
		<comments>http://bruchansky.name/2010/01/17/for-successful-employee-engagement-in-your-intranet/#comments</comments>
		<pubDate>Sun, 17 Jan 2010 19:13:33 +0000</pubDate>
		<dc:creator>Christophe Bruchansky</dc:creator>
				<category><![CDATA[governance]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[strategic management]]></category>

		<guid isPermaLink="false">http://bruchansky.name/?p=398</guid>
		<description><![CDATA[Massive corporations will always be more opaque for their employees than smaller ones. Working in a small team, you can take the time to learn your colleagues, speak with them about the projects, understand the motivations behind every decision. It is impossible to do the same in a company employing thousands of people. Most of [...]]]></description>
			<content:encoded><![CDATA[<p>Massive corporations will always be more opaque for their employees than smaller ones. Working in a small team, you can take the time to learn your colleagues, speak with them about the projects, understand the motivations behind every decision. It is impossible to do the same in a company employing thousands of people. Most of large organisations understand this is a weakness, putting at risk employee engagement, creativity and consistency between departments. Tactics to mitigate these  risks are common practice. But they are hard to implement and rarely successful. Internal communication becomes often a mistrusted campaign where information is manipulated at the convenience of the stakeholders agenda. Supposedly informal Q&amp;A sessions between employees and their direction leave often a feeling of dissatisfaction, becoming merely a practice exercise for the direction to repeat their ready-made answers and for employees to face the reality of top-down corporate decision making processes. In this context, intranet websites encouraging the participation of employees are for most unsuccessful and based on wishful thinking.</p>
<div id="attachment_399" class="wp-caption alignleft" style="width: 310px"><a href="http://bruchansky.name/wp-content/uploads/2009/10/room-picnic.jpg"><img class="size-medium wp-image-399" title="room-picnic" src="http://bruchansky.name/wp-content/uploads/2009/10/room-picnic-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">The conference room of PICNIC 2009</p></div>
<p>The presentation by <a href="http://www.ideo.com/thinking/voice/gentry-underwood">Gentry Underwood</a> at <a href="http://www.picnicnetwork.org/">PICNIC 2009</a> was useful because it gave some hopes that employee engagement could truly be improved using the intranet. The key is to stay focus on the practical objectives of the employees and the core priorities of the organisation. It is illusionary to believe that employees will really share their thoughts on the intranet just for the sake of the organisation, and for colleagues that they never met. It is insulting the intelligence of employees to believe that they would participate in internal forums thinking they are taking part in a democratic process. I see the knowledge sharing system developed by <a href="http://www.ideo.com/">IDEO</a> as one that acknowledges that employees have personal ambitions and are all well aware of the competitive environment they are working in. If writing something on the intranet has no implication for my career, why would I do it? If reading the intranet doesn&#8217;t help me in my personal goals, why would I bother? In an intranet platform that IDEO developed for its own internal use, employees can create their personal pages on which they can list all the projects they worked on and why. When a new project is about to start in the company, the manager can search on the intranet for employees that are potentially either the best suited or motivated for the project. The intranet becomes a tool truly improving the efficiency of the organisation, employing the best people for each task, and an effective way for employees to influence their career within the organisation. It is furthermore much more motivating and efficient to put in touch people having complementary expertise than to ask them to write down their knowledge on an intranet document. Writing down documentation is long and boring, why would I do it for the benefits of people I don&#8217;t know? The approach requires obviously much more than the creation of a new intranet website, it changes the way the organisation operates. Intranet tools need for this reason to be adapted for the goals and culture of each organisation. It seems to me an essential step if one truly wants to motive his collaborators with practical opportunities. An Intranet based on a wishful but only superficially executed democratic model becomes a dangerous daydreaming which demobilizes people because it doesn&#8217;t offer them any realistic mean to prevail.</p>
<p>Another illustration of wishful thinking are intranet websites that encourage employees to post their brilliant ideas for the company, and how often they end up being broken for years because no one ever use them. If a politician or an entrepreneur has an idea, he will exploit it in order to obtain more power or revenues. What could an employee hope to get in exchange of his ideas? Nosco developed a software called <a href="http://springwise.com/life_hacks/ideaexchange/">Ideas Exchange</a> in which participants not only share ideas, but can also invest virtual shares in ideas from others. Not only it makes the process more exciting, it also helps identifying good ideas, the ones considered as being the best investments by the employees themselves. If coupled with the right incentives, such as real life returns on investments or opportunities to participate in the direction of the projects, the system could also lead to a higher level of engagement.</p>
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		<title>Factory farming</title>
		<link>http://bruchansky.name/2009/11/08/factory-farming/</link>
		<comments>http://bruchansky.name/2009/11/08/factory-farming/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 12:16:01 +0000</pubDate>
		<dc:creator>Christophe Bruchansky</dc:creator>
				<category><![CDATA[governance]]></category>
		<category><![CDATA[philosophy]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[postmodernism]]></category>

		<guid isPermaLink="false">http://bruchansky.name/?p=402</guid>
		<description><![CDATA[-  -  -  - Pain-free animals could take suffering out of farming, NewScientist -  -  -  - Our daily bread documentary. Welcome to the world of industrial food production and high-tech farming! -  -  -  - Is this post about art, innovation, governance or philosophy? I let you decide&#8230;]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/hjYMI0JoCAs&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/hjYMI0JoCAs&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;">-  -  -  -</p>
<p><a href="http://www.newscientist.com/article/mg20327243.400-painfree-animals-could-take-suffering-out-of-farming.html" target="_blank">Pain-free animals could take suffering out of farming</a>, NewScientist</p>
<p style="text-align: center;">-  -  -  -</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/QzSq0AdvAbE&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/QzSq0AdvAbE&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;"><a href="http://www.ourdailybread.at" target="_blank">Our daily bread</a> documentary.</p>
<p style="text-align: center;">Welcome to the world of industrial food production and high-tech farming!</p>
<p style="text-align: center;">-  -  -  -</p>
<p>Is this post about art, innovation, governance or philosophy? I let you decide&#8230;</p>
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