Market your cultural heritage
Posted in governance on Nov 17th, 2008
Napoleon Bonaparte
France is the most popular tourist destination of the world, thanks to its massive cultural patrimony, more than 3,000 heritage sites open to the public. Its position is however challenged in a constantly evolving tourism industry. This is why ODIT France has been created, its mission is to analyze the tourism market and help French institutions and corporations to better fulfill its demands. Here is a summary of the presentation ‘How to make culture and leisure work together?’ that ODIT France presented at the International Heritage show held in the Carrousel du Louvre, Paris. I found the subject fascinating because it mixes the most commercial marketing methodologies with very important cultural considerations.
