What is the resource that most companies are desperate to get their share of: oil, food, human power? Well, did you ever think of our own minds? Our minds are solicited nowadays by tons of information per day. We cannot pay attention to all of them. Consumer products, politics, activists and media want desperately to get their “mindshare”, and I don’t even speak about the attention sought by our friends and family. Mindshare is a limited and highly valued resource, its negotiation is the object of a new economy, the Mind Economy. But if you are let’s say a teenager, fan of Justin Bieber, and want to become influential, how can you compete and get a bit of the public’s mindshare?

Check out my conversation with Kati Blom on the website of the International Society for the Philosophy of Architecture. It follows a philosophical paper I published last year on the appropriation of space.

“The objective of I S P A is to promote rigorous philosophical engagement with the subject of architecture by providing an informal platform for parties interested in furthering the cause.” Excellent initiative indeed!

Complex Systems Theory can help us better understand some of the mechanisms that shape our cultures and languages. Here are three academic examples from the ECCS 2010 conference in Lisbon.

Wikipedia and Linguistic Networks

(“Generating Linguistic Networks Based on Large Corpora of Linguistic Data”)

By Alexander Mehler

Complex Systems Theory could help us predict public’s opinions. The applications are endless and rather scary, e.g. media manipulation for political control or commercial gains. On the other hand, these researches could also explain us how we interact in a society, and maybe in which conditions social change is possible. It is in any case necessary for the general public to become aware of these new techniques. If not, nothing will refrain their use for the benefit of a few. Here are three examples from the ECCS 2010 conference in Lisbon. (I have edited the paper introductions in order to make them more accessible.)

I was in Lisbon few months ago to attend the European Conference on Complex Systems. A demo of the study on verticality was displayed at the event, which gave me the opportunity to present my philosophical observations to a scientific crowd. It was extremely valuable to attend the various talks and to learn about the latest studies being made in the field of complex systems theory:

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