Artwork from Takashi Murakami at the Hong Kong art fair 2010
Sailor Moon (1992 – 1997) transcended Japanese anime and reached a pure state of corrosiveness. Sailor Moon is an artificial flavouring substance: depthless, highly satisfying and addictive. It is more than any artwork of Takashi Murakami the best illustration of his superflat art movement, depicting “the shallow emptiness of Japanese consumer culture”. The original manga is a little different from the anime and somehow more spiritual. The anime version expunged its scenario of any particularity, leading to the ultimate stereotype of the Japanese girl, flanked with kitsch accessories ready for merchandising, cheap love stories and consumerist lifestyles. The characters were designed as for any animes to appeal both to girls and perverts thanks to a quota of ‘subliminal’ underwear scenes. Their transformations into self-centred wonder women are the climax of every episodes (otherwise rather mediocre in their drawings). The same scenes of transformations are shown again and again, becoming objects of cult, obsessing and hypnotic. They saturate the narrative with their superflat symbolic.
There is a before and an after Sailor Moon, the series imitated many other predecessors, and has been often imitated, but it was the first to reach that level of depthless consumerism worship.
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