The socio-economist Yann Moulier Boutang and the business strategist Antoine Rebiscoul gave a speech at La ligue des Optimistes (see video in French) and at the Philosophie et Management seminar about possible evolutions of capitalism as we know it today. Here are two interesting points they made among many others.
- An economy of contribution is an economy where actors contribute without having necessary a measurable counterpart (e.g. money, product). This model is radically different from an economy of exchange and must be taken into account when the externalities underlying an industry become central to its process. In this context, the function of companies is to capture positive externalities.
- An organisation is at the cornerstone of three axes:
- Patrimony: the former ‘inner’ single reference for a company: legitimacy, expertise, employees…
- Employability: capacity to inscribe its products and usages in shared values. Employability is related to economical theories of ecosystems in which an organisation is seen as a part of a system, either parasitic or in symbiosis.
- Interactivity: capacity to adapt to the needs of individuals and communities who will in return support the activities of the organisation. With the rise of social media, brands want to be seen more and more as Customer to Customer ‘CtoC’, like if they were initiated by customers and driven by them.
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