Many Smithsonian museums are on the National Mall, so many I was a little lost and overwhelmed during my visit in 2003.
If you are interested in strategic thinking, look at the lecture of Nina Simon at the Smithsonian. It is a long video but I think it encompasses many important subjects: how to use tools such as twitter to make an ethnographic study of your audience, what are the best practices to define the mission statement of your organisation, how to interact with your visitors and provide something really valuable for them. Even though the subject is museums, I believe that most of the presentation can be applied to any type of organization. The speaker attempts to provide clear recommendations to the Smithsonian auditorium but I feel looking at the Q&A section that it may take a while before anything happens in such a big institution. This should not stop the rest of us adopting her recommendations. You can find much more on her blog: http://museumtwo.blogspot.com/2009/05/everyones-smithsonian-video-slides-and.html
Any other good speech related to the museums strategies to engage their visitors?
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